Repositioning of Rakhi Sawant

As i hung up after a long conversation with my mom (yes with my mom...), i was in a confused state of mind (usually post a long mom call, my mind is crystal clear..that i am a nice sweet hardworking girl and the world is out to get me) but this time i was seriously confused. And the cause of my confusion was my mum's pov on Rakhi Sawant.While we were swapping notes on the latest TV serials, she was full of compassion for Rakhi...'poor thing, use kya kya nahin karna pada to be what she is today...'(huh? what is she today? i think admirably vulgar). Rakhi's mother is money minded making her do cheap roles and work hard and the family only cares for money, poor rakhi' Well...well, this is i think the most effective repositioning excercise in recent times. From Rakhi the silicon stuffed bimbette to a girl who has emerged victorious through all odds. From Rakhi the cheap crass to Rakhi the bahu material, from rakhi the bold item girl to rakhi the demure bride. That is quite a tough repositioning exercise especially in terms of credibility. Not only have many people believed that this is the real Rakhi, but have also made her out to be heroic underdog...(there isn't a word called 'under bitch' is there?), and she is respect worthy!!!! why? She is respect worthy because she has struggled her way up. because 'use aisa kaam karna pada' not because she did it to get publicity.because she says with conviction what the masses want to hear(i am marrying the family, not the boy...), because her family has been selfish and mean but she has done her bit to improve their lot. because in the world of women who spend months to get their diction right (read a brit accent or an american twang) rakhi is unabashed and not self conscious when she prays to her 'Jejus' and laughs into the camera. because she is not being ashamed of being herself, on the contrary , she is making money out of being herself. Amazing!!! simply amazing.And why are all of us watching, talking, damming rakhi sawant? because there is a rakhi sawant hidden in all of us...at some point in time we all want to garner sympathy and be acclaimed for all that we put up with...we just gift wrap it in good english with correct diction and then it doesn't sound quite the same ( sounds like simi garewal...and then the mass appeal is lost)
What Brands can learn from the repositiong of rakhi sawant? The claim you make is as believeable to others as the belief you exhibit, Dare to be different, dare to be yourself, Underdog theme works (for all people all the times), Make a virtue of your product issues and ofcourse most importantly get a rocking media partner. and if the idea is poweful all it takes is 5 weeks to make an impact.