I just can't get over the McDonald's commercial Rs 25/- aloo tikki burger commercial. What are less than ten years old doing talking about high maintenance girl friends? That they sell junk food by tempting kids with toys is just about tolerable, but using little kids to have an 'adult like' dialogue? not palatable.
I have been watching communication to kids closely and when i say communication i don't just mean advertsing, i mean design,retail, apparel and many other elements that say so much without words, and most of it is so non childlike.
Every establishment that is trying to 'talk to' and 'talk with' kids is attemptiong to fast forward them to being grown ups.
Why is everyone busy wanting to have an adult dialogue with little one's? Childhood is a rich area to find insights in, isn't it? Too much of 'grown up' thinking being dished out to young uns will make them cynical towards marketers as they negotiate their way through life and experience the contrary.
Well, lets be careful of what we are saying to young impressionable minds. we aren't just raising kids, we are raising future consumers...cynical consumers are hard to talk to..its going to backfire!!
I have been watching communication to kids closely and when i say communication i don't just mean advertsing, i mean design,retail, apparel and many other elements that say so much without words, and most of it is so non childlike.
Every establishment that is trying to 'talk to' and 'talk with' kids is attemptiong to fast forward them to being grown ups.
Why is everyone busy wanting to have an adult dialogue with little one's? Childhood is a rich area to find insights in, isn't it? Too much of 'grown up' thinking being dished out to young uns will make them cynical towards marketers as they negotiate their way through life and experience the contrary.
Well, lets be careful of what we are saying to young impressionable minds. we aren't just raising kids, we are raising future consumers...cynical consumers are hard to talk to..its going to backfire!!
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